Approach
Advancing businesses by creating joint innovation for a human centric world.
Approach
Advancing businesses by creating joint innovation for a human centric world.
A proven business design process to create human centric innovation.
Build on years of experience and learnings in innovating inside and outside of large organisations, we have developed the WHITE SPACE business design methodology.
A combination of Design Thinking, lean, and agile methodologies for creating human centric innovation. Enabled to be managed for success within large organisations.
Depending on your needs and the pre-work that you already have done, the process scope can be tailored or followed as whole.
A proven business design process to create human centric innovation.
Build on years of experience and learnings in innovating inside and outside of large organisations, we have developed the WHITE SPACE business design methodology.
A combination of Design Thinking, lean, and agile methodologies for creating human centric innovation. Enabled to be managed for success within large organisations.
Depending on your needs and the pre-work that you already have done, the process scope can be tailored or followed as whole.
Process
In the phase of identifying strategic innovation points, we look at five different influential factors that raise the need for innovation: Market, Industry, Trends, Business Model/Strategy, ESG. The goal is to understand your organisation and the individual need where to focus the innovation efforts onto and if it is a push (e.g., legislation) or pull (eg., decreasing sales) innovation type.
Key activities
Trend mapping
Stakeholder interviews
Business context analyses
Future-back thinking
Vision & Scope co-creation session
Identification of starting points for innovation
In the phase of identifying strategic innovation points, we look at five different influential factors that raise the need for innovation: Market, Industry, Trends, Business Model/Strategy, ESG. The goal is to understand your organisation and the individual need where to focus the innovation efforts onto and if it is a push (e.g., legislation) or pull (eg., decreasing sales) innovation type.
Key activities
Trend mapping
Stakeholder interviews
Business context analyses
Future-back thinking
Vision & Scope co-creation session
Strategic innovation points
Potential KPI's
Scope definition
Validated Stakeholder commitment
Confidence level of future scenario
Definition of success for innovation effort
Readiness level of organisation for innovation
Potential KPI's
Scope definition
Validated Stakeholder commitment
Confidence level of future scenario
Definition of success for innovation effort
Readiness level of organisation for innovation
Process
In the problem exploration phase we aim to understand the end-user problem. The goal is to gather insights on user backgrounds, behaviours, emotions, challenges and create a clear problem statement to address the real human needs of end-users.
Key activities
Customer interviews
Customer observation
Persona creation
User journey creation
Problem Framing in form of 'How might we?' questions
Problem exploration
In the problem exploration phase we aim to understand the end-user problem. The goal is to gather insights on user backgrounds, behaviours, emotions, challenges and create a clear problem statement to address the real human needs of end-users.
Key activities
Customer interviews
Customer observation
Persona creation
User journey creation
Problem Framing in form of 'How might we?' questions
Problem exploration
Potential KPI's
Confidence level for problem definition
Quality of quantitative features for personas
Ranked High value jobs by: Importance, Tangibility, Satisfaction, Lucrativity
Customer lifetime value
Ranked unmet market needs
Potential KPI's
Confidence level for problem definition
Quality of quantitative features for personas
Ranked High value jobs by: Importance, Tangibility, Satisfaction, Lucrativity
Customer lifetime value
Ranked unmet market needs
Process
In the solution exploration phase we guide organisations through a creative and dynamic phase, enabling them to generate innovative ideas and solutions. We help to unleash your team's creativity, break free from conventional thinking, and explore new possibilities. It is a highly collaborative process where diverse teams work together. The goal is to create actionable concepts, synthesizing patterns and connecting themes.
Key activities
Setting the scene & inspirational kickoff
Various brainstorming methods
Ideation for different ocean strategies: green(ESG focused), black (dominant market power & penetration), blue (new markets & value creation), purple (collaborative competition)
Solution evaluation and prioritisation (e.g. time effort, resource involvement, expected impact)
Technical tool training road mapping next steps and responsibilities
Solution exploration
In the solution exploration phase we guide organisations through a creative and dynamic phase, enabling them to generate innovative ideas and solutions. We help to unleash your team's creativity, break free from conventional thinking, and explore new possibilities. It is a highly collaborative process where diverse teams work together. The goal is to create actionable concepts, synthesizing patterns and connecting themes.
Key activities
Setting the scene & inspirational kickoff
Various brainstorming methods
Ideation for different ocean strategies: green(ESG focused), black (dominant market power & penetration), blue (new markets & value creation), purple (collaborative competition)
Solution evaluation and prioritisation (e.g. time effort, resource involvement, expected impact)
Technical tool training road mapping next steps and responsibilities
Solution exploration
Potential KPI's
Solution score card for desirability and feasibility
Stakeholder engagement level Innovation risk measurement
Net present value
Team budgets
Potential KPI's
Solution score card for desirability and feasibility
Stakeholder engagement level Innovation risk measurement
Net present value
Team budgets
Process
In the solution validation phase we validate and refine proposed solutions through user testing and feedback loops. We iteratively test assumptions, gather valuable feedback and insights to identify areas of improvement. Through iterative validation, we enable you to gather early feedback and refine designs before investing heavily in development. The goal is to achieve a validated human-centric problem-solution.
Key activities
Building & conversion of solution ideas to testable assumptions
Setup of experiment series
Conduction of experiments
Insight and learning gathering
Co-creation sessions to setup innovation business model validation
Solution validation
In the solution validation phase we validate and refine proposed solutions through user testing and feedback loops. We iteratively test assumptions, gather valuable feedback and insights to identify areas of improvement. Through iterative validation, we enable you to gather early feedback and refine designs before investing heavily in development. The goal is to achieve a validated human-centric problem-solution.
Key activities
Building & conversion of solution ideas to testable assumptions
Setup of experiment series
Conduction of experiments
Insight and learning gathering
Co-creation sessions to setup innovation business model validation
Solution validation
Potential KPI's
Time of experiments
Average cost of insight
Percentage of change from unknown to known assumption in each iteration
Feature value
Number of critical and unknown assumptions identified
Potential KPI's
Time of experiments
Average cost of insight
Percentage of change from unknown to known assumption in each iteration
Feature value
Number of critical and unknown assumptions identified
Process
In the solution development we iteratively develop the solution towards a minimal viable product (MVP). It involves gathering evidence and feedback to confirm whether the underlying business model is feasible, profitable, and able to create value for customers and stakeholders. The goal is to reduce the risks and uncertainties while developing the first minimal viable product.
Key activities
Create technical and team requirements to build MVP
Agile sprint based development of MVP
Business model validation
In the solution development we iteratively develop the solution towards a minimal viable product (MVP). It involves gathering evidence and feedback to confirm whether the underlying business model is feasible, profitable, and able to create value for customers and stakeholders. The goal is to reduce the risks and uncertainties while developing the first minimal viable product.
Key activities
Create technical and team requirements to build MVP
Agile sprint based development of MVP
Solution development
Potential KPI's
Sprint goal success
Sprint burn-down
Capital deployment
Potential KPI's
Sprint goal success
Sprint burn-down
Capital deployment
Process
In the scaling and growth phase we launch the minimal viable product. It involves the creation of a customer ecosystem around the solution for direct and continious feedback collection. The objective of this phase is to find a product-market fit and scale the revenues generated by the solution.
Key activities
Branding
Marketing & sales channel set-up
Go-to-market strategy validation
Financial KPI tracking
Business model validation
In the scaling and growth phase we launch the minimal viable product. It involves the creation of a customer ecosystem around the solution for direct and continious feedback collection. The objective of this phase is to find a product-market fit and scale the revenues generated by the solution.
Key activities
Branding
Marketing & sales channel set-up
Go-to-market strategy validation
Financial KPI tracking
Scaling and growth
Potential KPI's
Conversion rate
Click-through rate
Costs per click
Customer acquisition costs
Customer lifetime value
Potential KPI's
Conversion rate
Click-through rate
Costs per click
Customer acquisition costs
Customer lifetime value
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